Now is the Gel era, as the powder detergent time has ended according to Persil's new campaign "Best Gel Ever".
I know a little bit about detergents, especially when I had to do my own laundry when I was living alone. I learned a lot through trial and error, and sought advice from my mom when it got really hard for me. I have ruined some white t-shirts and shrunk some sweaters in the process, until I learned my lesson: white laundry goes on 60 degrees and colored goes on 30 degrees. I also had some struggles with the powder detergents, especially when washing black pieces. I got frustrated the most when I found powder residue on black dress shirts just before leaving for an important meeting. Mom said that I needed to give the laundry load a rinse wash after the main wash was done, but I didn't find it neither practical nor eco-friendly, wasting so much time, water and electricity. I discovered Pesil Gel at the supermarket as everyone else did. At first, I thought it was a fabric softener from Persil, but reading the label I learned more about it and decided to give it a try. It worked perfectly :) No white residue on my black dress shirts, a very fresh smell, and the best part was saving time and energy. I told my mom about the Gel and how effective it was, but she was hesitant to change. Well, how would her son know about laundry and she has been doing laundry for years? I figured I would leave it to time - she will change her mind eventually. This was almost a year ago.
So I went to see her and my dad over the weekend and we were watching TV at night. Persil's new TVC pops up and she was like "Yekhreb Bayta Mona shou 7elyene, Shaklo mni7 hal gel, ra7 jarrbo". So I looked at her and couldn't hold it in: I TOLD YOU!!
Check out the TVC here.
The TVC is accompanied by a short bumper where we see the powder falling inside an hourglass resembling the end and introducing the new Gel formula. check it here
TVC credits:
Agency: LCG DDB
Client: Henkel Lebanon
Celebrity: Mona abou Hamze
Production house: Caustik studios
I know a little bit about detergents, especially when I had to do my own laundry when I was living alone. I learned a lot through trial and error, and sought advice from my mom when it got really hard for me. I have ruined some white t-shirts and shrunk some sweaters in the process, until I learned my lesson: white laundry goes on 60 degrees and colored goes on 30 degrees. I also had some struggles with the powder detergents, especially when washing black pieces. I got frustrated the most when I found powder residue on black dress shirts just before leaving for an important meeting. Mom said that I needed to give the laundry load a rinse wash after the main wash was done, but I didn't find it neither practical nor eco-friendly, wasting so much time, water and electricity. I discovered Pesil Gel at the supermarket as everyone else did. At first, I thought it was a fabric softener from Persil, but reading the label I learned more about it and decided to give it a try. It worked perfectly :) No white residue on my black dress shirts, a very fresh smell, and the best part was saving time and energy. I told my mom about the Gel and how effective it was, but she was hesitant to change. Well, how would her son know about laundry and she has been doing laundry for years? I figured I would leave it to time - she will change her mind eventually. This was almost a year ago.
So I went to see her and my dad over the weekend and we were watching TV at night. Persil's new TVC pops up and she was like "Yekhreb Bayta Mona shou 7elyene, Shaklo mni7 hal gel, ra7 jarrbo". So I looked at her and couldn't hold it in: I TOLD YOU!!
Check out the TVC here.
The TVC is accompanied by a short bumper where we see the powder falling inside an hourglass resembling the end and introducing the new Gel formula. check it here
TVC credits:
Agency: LCG DDB
Client: Henkel Lebanon
Celebrity: Mona abou Hamze
Production house: Caustik studios
Good post.
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