It has been a few weeks now since Blom Bank started announcing their collaboration with 4 Lebanese directors for their new Peace of Mind (راحة البال) campaign. Each of the directors created a different short story related to peace of mind. The first revealed short film signed by Philip Aractanji was Raja's journey (رحلة رجا), an inspirational story about a Lebanese immigrant who rediscovered his love to his country through the eyes of foreigners. A very honest portrayal of the Lebanese mentality that has been blinded by the country's status quo and the daily life struggles, the director showed us how we can re-love our country when we look at it through the eyes of foreigners.
The second revealed film was Match Box (علبة كبريت) by Chadi Youness. OH MAN this film. such a touching story that I believe no less than 90% of the Lebanese people have lived during the different wars we had. It is a regular story of a family trying to escape the war for the sake of their children's safety and leaving their old parents back home, but what is special about this story is the emotions it holds, and the director's treatment combined with the great and honest performance of the Grandma (Samara Nohra). I won't deny shedding a few tears especially when the grandma fast-forwards the tape skipping her daughter's voice just to hear her grandson's message. As we say in Lebanon, ما اغلا من الولد إلا ولد الولد.
Great job so far. I can't wait to see the remaining 2 films by Jad Aouad and Layal Kanaan.
#BlomBank #peaceofmind #expressionsofpeaceofmind #matchbox #rajasjourny #philiparactanji #chadiyounes #impactbbdo
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