Better late than never - CONNECT and TBWA/Raad hit on the right cord

The Internet is so essential these days it can build nations and keep some behind. Lebanon is one of those nations suffering from the slow internet, and this purely because of corruption. we have our fiber optics infrastructure ready and all it needs is just a simple decision, but our reputable politicians would rather keep us in the dark. we have heard some news recently that the internet will get better soon, but we learned the hard way to only believe when we see. 

One of Lebanon's internet service providers "Connect" just launched a new campaign communicating their fast internet connection. I can't really judge their internet speed because I'm not a customer, but what I can say is that their advertising campaign in collaboration with TBWA/Raad is Fiber Optic good.

News spread really fast with the help of social media, especially when something goes viral such as the ALS Ice bucket challenge and the Harlem shake, two viral concepts that invaded the world. but what happens when you get the news after 2 years because of your slow internet? 

The exaggeration used in both TVCs launched is very expressive and delivers the message humorously.

The first TVC shows a couple of villagers who just got their nomination for the Ice bucket challenge doing it outdoors in the snowy cold weather. Spontaneous acting and authentic dialect made this TVC a total win. You can really sense the realness of this TVC because we all have seen our parents and grandparents learn and interact with social media for the first time. check the first TVC here.

The second TVC was just adorable with old fishermen on the shore doing the Harlem shake with their fishnets and tools. check it here. 

Both TVCs end with "Don't be the last to get it, Connect faster wherever you are".

I really loved the TVCs as they both had the Lebanese flavor and spirit to them. I can tell who's behind those ads from a 100 mile away as I had the pleasure to work with him on some projects @Walidykanaan, and you can immediatly identify his great touch. 

Great job CONNET and TBWA/Raad.