Well, April's fool is a great opportunity for brands to create engaging content for their fans on social media. A lot of brands came up with some great jokes that most of us believed at first, like the new Emirates APR001 with a swimming pool and a tennis court on board. But this content is short-lived and it only creates a buzz on social media. No conversions happen, no leads generated, only creating awareness and brand exposure. but it is smart to use this day to actually promote your product and generate sales like some brands did.
Instead of fooling their customers with some kind of electronic tiles, or touch screen floor, Maison et Parquet Beirut decided to offer a free kitchen on April's fool day for those who actually believed them and didn't just ignore the message knowing its April 1st. The company did actually get over 22 customers coming in and asking about the offer and a lucky winner got herself a new kitchen. the other customers who didn't get the free kitchen got a 50% discount on any kitchen they choose.
Maison et Parquet went the unconventional way and used April's fool day to create real engagement with their fans online and in-store, and actually generated sales out of it. It's true only one lady got the free kitchen, but the other 21 got a 50% discount which means 21 new sales to be completed later on.
Their message builds trust between their brand and their customers especially that it says "At Maison et Parquet we never fool you, you're always a winner" which is nice.
Check out what they did here.
Instead of fooling their customers with some kind of electronic tiles, or touch screen floor, Maison et Parquet Beirut decided to offer a free kitchen on April's fool day for those who actually believed them and didn't just ignore the message knowing its April 1st. The company did actually get over 22 customers coming in and asking about the offer and a lucky winner got herself a new kitchen. the other customers who didn't get the free kitchen got a 50% discount on any kitchen they choose.
Maison et Parquet went the unconventional way and used April's fool day to create real engagement with their fans online and in-store, and actually generated sales out of it. It's true only one lady got the free kitchen, but the other 21 got a 50% discount which means 21 new sales to be completed later on.
Their message builds trust between their brand and their customers especially that it says "At Maison et Parquet we never fool you, you're always a winner" which is nice.
Check out what they did here.
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