Will their war ever end?

Every year, on a day like this, we remember those who have lost a son during the war. Those who never had the chance for closure with their pain, or a decent burial for their own flesh and blood so they can visit from time to time. Those merely alive parents, breathing to only survive in anticipation that maybe one day the door bell will ring, or maybe someone will sit next to them and drink the morning coffee as usual. It is only the maybe that's keeping them alive. The international committee of the red cross Lebanon launched a very touching campaign to remind us all about the disappeared. It is heart breaking that those parents still know nothing about their sons, and what's more heart breaking is that a new generation of those parents is being created with all the terror that happening around us. May all of them find peace very soon and put an end to this war.
Let's all support this campaign on August 30. event details

watch video here 

Will there war ever end?

#icrc #dayofthedisappeared #lebanonads #redcross

If you are SMART you can do good ads! #smart #mercedes_benz

Sometimes you don't need to say much, good work speaks for itself.

This brilliant ad from Smart introducing the forfour new 4 seater smart car is just pure perfection. 

a very simple and unique insight could light up the spark for great ideas, and this is one of them.

Driving a 2 seater for a while could grow on you and it might take you a while to adapt for change.

This ad is really Smart, witty and hilarious.

#smart #mercedes_benz #lebanonads #cars #smartcar #lebanon #tgf

Talk about ads that stick!! Habib alba lal mama #mightybites

Although this ad has been released almost 2 month ago, it is stuck in our heads (mine at least).
this brilliant ad, great concept, awesome music and lyrics, lovely cast, and what looks to be an awesome product has made it to our hearts by hitting the psychological trigger that connects us with our mothers. i don't know if it has anything to do with Freud, or if it is just the mother and son unconditional love. my mother (and every mother i guess) makes sure her kids are well fed. we do have our ups and downs with our mothers, especially when we get home after a long school day to find Mjaddara for lunch, or bemyi w rezz. and sometimes we hit the jackpot when we find something fancy (what we used to consider fancy as kids) like a nice homemade juicy burger with lots of coleslaw and fries.

in Mighty Bite's case, it is not only about the ad, but also about the smart social media content strategy. you can't miss their funny memes especially this gif when the brevet results were released with the caption "Habib alba lal mam najah el brevet". or this priceless look on someone's face when they're waiting for food.

They have also nailed real time marketing with this post as soon as the Pokemon go game was released. 

Well done to mighty bites and the creatives behind this great ad.

#mightybites #habib_alba_lal_mama #advertising #lebanonads #tvc #burgers #mothers 

Apparently JON SNOW knows something!! #infiniti #jonsnow

Jon Snow

Jon Snow knows nothing, we all know that. But apparently he knows one thing, and it is the new Q60S Infiniti car. 

Infiniti, the luxury car from the Japanese car maker Nissan, launched their new ad featuring Kit Harington aka Jon Snow. such a smart move banking on Kit's fan base to promote their new 2017 Q60S sports car.

The brand wanted to see if the captivating performance of the new Infiniti Q60 could inspire Kit Harington, so they did. Check the result below.

I would've gave this ad a 10/10 if only Ygritte was there too :( 

 

#infiniti #jonsnow #ygritte #infinitiq60 #cars #got #gameofthrowns #drive #youknownothing #lebanonads #advertising

CHEVROLET IMPEX & SILVIO CHIHA, an exciting collaboration in the making!

If you are a fan of nature, outdoor activities, adventures, and road trips, you will be super hyped to learn about the new collaboration between IMPEX Chevrolet and Silvio Chiha for their upcoming campaign. SILVIO is a well-known Lebanese athlete and water ski champion. His contribution to Lebanese tourism is great, especially with his short movie "Lebanon through my eyes" that showed a different side of Lebanon. 

I believe that Chevrolet has made the right choice going for this collaboration, especially that the company's motto is #Findnewroads, and because of the growing trend of camping and outdoor adventures in Lebanon. 

The Facebook announcement had a visual showing Silvio in an outdoor setting, squatting in front of a Chevrolet and looking ahead (the car type is not clear, but we can assume it’s going to be a 4x4). You can sense from the visual that it’s the start of something cool and exciting. looking forward to see what this campaign will bring. 

#Findnewroads #Silviochiha #Lebanon #advertising #outdoors #Chevrolet #Impex #Lebanonads 

All sources are linked

IKEA pokes fun at food Instagramers in their new Let's Relax campaign

We all do it, we all have done it, and we all will probably still do it. We kind of can't resist the temptation of snapping our food and sharing it with the world. This trend is still growing, and to many, it’s becoming annoying. IKEA showed us how the old societies used to do it back then, and the comparison is super funny. The moral of the ad is to just relax and enjoy your meal, "It's only a meal, not a competition" which we totally agree with. IKEA subtly tells us to relax and enjoy our meal using their products. 

If only IKEA opens up in Lebanon asap.

OUF OUF OUF This comeback is epic!!! #Beirutbeer #Almaza

Recently Almaza, the #1 selling Beer in Lebanon published their new TV commercial that talks about the history of the brand and its strong connection with the Lebanese people. #Almaza's attempt was to position the brand as the "Beer of Lebanon" and step aside from the Virtual war that was happening with #Beirutbeer. Such a smart move, and what any sane brand would try to do. Just withdraw from the battle, position yourself as the original, historic, magnificent beer, and let the new brands drown themselves. But this wasn't the case with Almaza's strongest competitor #Beirutbeer. #Beirutbeer felt that Almaza is claiming something that isn't totally theirs to claim and that they are also "A Beer of Lebanon". #Beirutbeer's comeback is just super witty, super smart, and funny. I can almost see a battle as great as "the Battle of the Bastards" on the verge of exploding in the Beer category in Lebanon.

Check out both ads below and judge for yourselves.

#Almaza -  CLICK FOR VIDEO  

#BeirutBeer - CLICK FOR VIDEO 

#Beerbattleofthebastards #beer #almaza #beirutbeer #beeroflebanon #‎BeeretLebnen‬  ‪#‎sarwa2ta

Relax guys, mistakes happen!!! #AnaRola meets #Virgin TBO to celebrate the #Armyday the right way.

We are all human, hence we make mistakes.

It's okay to make mistakes as long as we learn from them and admit that we did screw up.

Yesterday, the company that published a post using an Israeli soldier for the occasion of the Lebanese Army day admitted that they have made a mistake. not only that, but they corrected their mistake by posting the right picture that was meant to be on the post. 

The uprising star and "the queen of the pool and the swimming suit" #AnaRola pitched in to celebrate the occasion and reward our brave soldiers. 

Here is the post

#AnaRola #Armyday #LebaneseArmy #lebanon #virgin #haifa #rolayamout عيد_الجيش #انا_رولا# 

PS: its a joke

When we thought Kababji's ad was the biggest screw up for this year's Lebanese army day, Virgin ticketing box office raised the bar!!!

When we thought Kababji's Lebanese army day ad was the biggest screw up among all, Virgin Ticketing Box Office raised the bar much much higher so no one can screw up worse than them.
Virgin Ticketing Box Office used the picture of an Israeli soldier to salute our Patriotic Lebanese army!
I don't think a brand can screw up more royally than this. the only thing that was missing was the Hebrew text and the flag.
If you come to think of it, the content creator must have researched a picture of a soldier overlooking the border and used the first pic he or she got. As innocent as this mistake can be, it is not acceptable to just pass through content creators, moderators, marketing managers, and maybe CEOs.

Here is the post on Virgin's Facebook page

https://www.facebook.com/ticketingboxoffice/?fref=ts


And here is the source for the image used

https://commons.wikimedia.org/wiki/File:Flickr_-_Israel_Defense_Forces_-_IDF_Soldiers_Prepare_Near_Israeli-Syrian_Border_(1).jpg


#Lebanesearmy #Lebanesearmyday #Lebanon #virginticketingboxoffice #screwup #royally #عيد_الجيش 

Lebanese Army day - when brands screw up

It is very smart to ride the wave and associate your brand with current events that are trending online. It gives the brand a lot of exposure especially when the content is creative enough to go viral. But as much as fun and entertaining it could be to create such content, a brand needs to be careful not to fall into the trap of integrating the brand too much that it becomes cheesy. An example of such mistake is the ad created by Kababji for the occasion of the Lebanese army day. The brand tried to show some wit in their ad and portray the Lebanese Army as the griller of their enemies. Kababji's business is based on grilling, but was it witty to compare food grilling with grilling your enemies? 

Well, according to social media comments the ad wasn't witty at all. On the contrary, it was cheap and repulsive. No one wants to associate grilled bodies with grilled food, and no one accepts a brand taking advantage of such respected event. Kababji could've showed respect and appreciation to the Lebanese army in so many different ways, but not the way they went with. An example of a smart and respectful ad for such event is the one created by Phenomena that says 24/24/10452. It is an example of simple, witty and a creative ad.

Here is the ad created by Kababji

And here is the ad created by Phenomena 

#lebanesearmy #army #lebanon #august1

When cafe Najjar decides to make an ad for Almaza

Recently cafe Najjar launched a TVC promoting their coffee. The TVC features a young athletic man throughout his day doing different activities that are sporty and young. If you watch the ad without the last couple frames, you would definitely think it is promoting a beer or some kind of youngsters' drink. But the TVC is promoting Najjar coffee served in a mug!! How inadequate and exaggerated is that?

If you review the brand's communication throughout the years, you'll notice a sudden change in its communication style. The brand used to focus on positioning itself as the Lebanese coffee we love and as the tradition we take with us abroad. Cafe Najjar for us, or for me at least, was the only link between my generation, my parents' and grand parents' generation. Now it is unrecognizable for me.

Here are the parts that stood out as awkward to me:

- The art direction doesn't look Lebanese at all.  

- Surfing: seriously? Where? The gold coast of Ramlet el bayda? 

- Driving the VW van! Guys seriously, enough using and abusing.

- The new "chaffe" mug! Feels like ADHD, heart attack, and semaine blanche!!!! 

Watch the ad here and judge for yourself.

https://m.facebook.com/CafeNajjar/posts/392517734158898#!/story.php?story_fbid=10154299784569654&id=68449909653