Thursday, August 4, 2016

CHEVROLET IMPEX & SILVIO CHIHA, an exciting collaboration in the making!

If you are a fan of nature, outdoor activities, adventures, and road trips, you will be super hyped to learn about the new collaboration between IMPEX Chevrolet and Silvio Chiha for their upcoming campaign. SILVIO is a well-known Lebanese athlete and water ski champion. His contribution to Lebanese tourism is great, especially with his short movie "Lebanon through my eyes" that showed a different side of Lebanon. 
I believe that Chevrolet has made the right choice going for this collaboration, especially that the company's motto is #Findnewroads, and because of the growing trend of camping and outdoor adventures in Lebanon. 
The Facebook announcement had a visual showing Silvio in an outdoor setting, squatting in front of a Chevrolet and looking ahead (the car type is not clear, but we can assume it’s going to be a 4x4). You can sense from the visual that it’s the start of something cool and exciting. looking forward to see what this campaign will bring. 


#Findnewroads #Silviochiha #Lebanon #advertising #outdoors #Chevrolet #Impex #Lebanonads 

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