Although this ad has been released almost 2 month ago, it is stuck in our heads (mine at least).
this brilliant ad, great concept, awesome music and lyrics, lovely cast, and what looks to be an awesome product has made it to our hearts by hitting the psychological trigger that connects us with our mothers. i don't know if it has anything to do with Freud, or if it is just the mother and son unconditional love. my mother (and every mother i guess) makes sure her kids are well fed. we do have our ups and downs with our mothers, especially when we get home after a long school day to find Mjaddara for lunch, or bemyi w rezz. and sometimes we hit the jackpot when we find something fancy (what we used to consider fancy as kids) like a nice homemade juicy burger with lots of coleslaw and fries.
in Mighty Bite's case, it is not only about the ad, but also about the smart social media content strategy. you can't miss their funny memes especially this gif when the brevet results were released with the caption "Habib alba lal mam najah el brevet". or this priceless look on someone's face when they're waiting for food.
this brilliant ad, great concept, awesome music and lyrics, lovely cast, and what looks to be an awesome product has made it to our hearts by hitting the psychological trigger that connects us with our mothers. i don't know if it has anything to do with Freud, or if it is just the mother and son unconditional love. my mother (and every mother i guess) makes sure her kids are well fed. we do have our ups and downs with our mothers, especially when we get home after a long school day to find Mjaddara for lunch, or bemyi w rezz. and sometimes we hit the jackpot when we find something fancy (what we used to consider fancy as kids) like a nice homemade juicy burger with lots of coleslaw and fries.
in Mighty Bite's case, it is not only about the ad, but also about the smart social media content strategy. you can't miss their funny memes especially this gif when the brevet results were released with the caption "Habib alba lal mam najah el brevet". or this priceless look on someone's face when they're waiting for food.
They have also nailed real time marketing with this post as soon as the Pokemon go game was released.
Well done to mighty bites and the creatives behind this great ad.
#mightybites #habib_alba_lal_mama #advertising #lebanonads #tvc #burgers #mothers
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