It is very smart to ride the wave and associate your brand with current
events that are trending online. It gives the brand a lot of exposure
especially when the content is creative enough to go viral. But as much as fun
and entertaining it could be to create such content, a brand needs to be
careful not to fall into the trap of integrating the brand too much that it
becomes cheesy. An example of such mistake is the ad created by Kababji for the
occasion of the Lebanese army day. The brand tried to show some wit in their ad
and portray the Lebanese Army as the griller of their enemies. Kababji's
business is based on grilling, but was it witty to compare food grilling with
grilling your enemies?
Well, according to social media comments the ad wasn't witty at all. On
the contrary, it was cheap and repulsive. No one wants to associate grilled
bodies with grilled food, and no one accepts a brand taking advantage of such
respected event. Kababji could've showed respect and appreciation to the
Lebanese army in so many different ways, but not the way they went with. An
example of a smart and respectful ad for such event is the one created by
Phenomena that says 24/24/10452. It is an example of simple, witty and a
creative ad.
Here is the ad created by Kababji
And here is the ad created by Phenomena
#lebanesearmy #army #lebanon #august1
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