Sandwish w Noss & Chi Tayib my favorite brands on Social media

It is a different story with those two @sandwichwnoss and @chitayib. It doesn't feel like a brand communicating with you, but more like someone you know from a long time ago. Whats great is that they are blunt and honest right from the beginning. No hidden tricks, no vague messages, no formality, just honesty and wittiness, and this is what i like about them.
I consider myself a foodie, and my 96 kgs can back me up on this, but when it comes to the food, i can't say its exceptional, but rather good. I've had the 6 wheel burger at S&1/2 and it was good.
But when it comes to the social media content, i can confidently say that it is of the best content online. you can't but get excited when you see their posts.
I'm going to let their work talk for them. check some of their work below and read the captions :)
you can also go directly to their Facebook pages to check it all. @sandwichwnoss @chitayib

Match Box and Raja's Journey, stories from the Lebanese core #Blombank #expressionsofpeaceofmind

It has been a few weeks now since Blom Bank started announcing their collaboration with 4 Lebanese directors for their new Peace of Mind (راحة البال) campaign. Each of the directors created a different short story related to peace of mind. The first revealed short film signed by Philip Aractanji was Raja's journey (رحلة رجا), an inspirational story about a Lebanese immigrant who rediscovered his love to his country through the eyes of foreigners. A very honest portrayal of the Lebanese mentality that has been blinded by the country's status quo and the daily life struggles, the director showed us how we can re-love our country when we look at it through the eyes of foreigners.

The second revealed film was Match Box (علبة كبريت) by Chadi Youness. OH MAN this film. such a touching story that I believe no less than 90% of the Lebanese people have lived during the different wars we had. It is a regular story of a family trying to escape the war for the sake of their children's safety and leaving their old parents back home, but what is special about this story is the emotions it holds, and the director's treatment combined with the great and honest performance of the Grandma (Samara Nohra). I won't deny shedding a few tears especially when the grandma fast-forwards the tape skipping her daughter's voice just to hear her grandson's message. As we say in Lebanon, ما اغلا من الولد إلا ولد الولد.

Great job so far. I can't wait to see the remaining 2 films by Jad Aouad and Layal Kanaan.

#BlomBank #peaceofmind #expressionsofpeaceofmind #matchbox #rajasjourny #philiparactanji #chadiyounes #impactbbdo   

The Beautiful war between #Almaza and #BeirutBeer

There is no war as beautiful as the one happening between #Almaza and #Beirutbeer.
This creative and entertaining push and pull between the brands shows us how much it is critical to stay on top of events and use every opportunity to communicate your message.

#Almaza posted an ad for Valentine's day showing a red teddy bear with the message "Tonight is the red teddy bear night" meaning that tonight is the night almost everyone offers their loved one the traditional and outdated gift.

Not long until #Beirutbeer posted an ad showing a Beirut beer bottle crushing the red teddy bear, with the message "No bear, Just beer".

#Almaza based their ad on a very real and obvious insight, and it would've been a great ad if #Beirutbeer's brutal replay didn't happen. Beirut beer had no mercy (and I'm not saying they should have) with their reply.
This is what real advertising is. This is how brands win.

I don't think there will ever be a war as entertaining as this.

Keep it up guys

Cheers 

Brands and Online content creators, a combination that works

Clearly, more and more brands are going online for the obvious and logical reasons we all know. But going online the way we know it is not enough to build a winning brand. A brand needs to have a winning digital strategy in order to strive and survive the cluttered scene. Brands need to keep their eyes widely open because even the social media we know is dead, and a new form of social media has emerged. Today, the number of fans a brand has does not necessarily reflect the brand's online strength. In fact, the engagement that a brand gets on its platforms is more indicative of its reach and power. That's why brands need to focus more on creating good and engaging content that could reach and touch their target audience, and get them to interact with the brand on social platforms.

But if you come to think of it, it's not easy to create engaging content, especially for brands that are considered functional. I mean, what can be interesting or engaging about a floor cleaner? well, a lot; it all depends on good, real, and honest insights that a brand uncovers by studying the target audience. This content doesn't necessarily need to be created by the brand itself, it can be user generated, or in collaboration with influential content creators. 

Content creators are playing a major role in promoting brands online because people who follow them do so because they enjoy their content and find it either entertaining or educational. Those online consumers hate it when their experience gets interrupted with ads, and this harms the brand. Brands need to be subtle with delivering their ads, and one way of doing it is collaborating with good online content creators. 

One of the Lebanese content creators that I personally follow and love is @WissamTheDocComedy. He recently collaborated with Datsun Lebanon to launch their new car with a funny and original ad that is based on a real Lebanese insight, and that featured his own father.

watch here

Not to forget his really creative and funny video series Doppelganger and Ekht el Logic.

Keep an eye on Lebanonads  for future posts on creative content creation.

Thank you for reading.