Brands and Online content creators, a combination that works

Clearly, more and more brands are going online for the obvious and logical reasons we all know. But going online the way we know it is not enough to build a winning brand. A brand needs to have a winning digital strategy in order to strive and survive the cluttered scene. Brands need to keep their eyes widely open because even the social media we know is dead, and a new form of social media has emerged. Today, the number of fans a brand has does not necessarily reflect the brand's online strength. In fact, the engagement that a brand gets on its platforms is more indicative of its reach and power. That's why brands need to focus more on creating good and engaging content that could reach and touch their target audience, and get them to interact with the brand on social platforms.

But if you come to think of it, it's not easy to create engaging content, especially for brands that are considered functional. I mean, what can be interesting or engaging about a floor cleaner? well, a lot; it all depends on good, real, and honest insights that a brand uncovers by studying the target audience. This content doesn't necessarily need to be created by the brand itself, it can be user generated, or in collaboration with influential content creators. 

Content creators are playing a major role in promoting brands online because people who follow them do so because they enjoy their content and find it either entertaining or educational. Those online consumers hate it when their experience gets interrupted with ads, and this harms the brand. Brands need to be subtle with delivering their ads, and one way of doing it is collaborating with good online content creators. 

One of the Lebanese content creators that I personally follow and love is @WissamTheDocComedy. He recently collaborated with Datsun Lebanon to launch their new car with a funny and original ad that is based on a real Lebanese insight, and that featured his own father.

watch here

Not to forget his really creative and funny video series Doppelganger and Ekht el Logic.

Keep an eye on Lebanonads  for future posts on creative content creation.

Thank you for reading.