Friday, August 26, 2016

Will their war ever end?

Every year, on a day like this, we remember those who have lost a son during the war. Those who never had the chance for closure with their pain, or a decent burial for their own flesh and blood so they can visit from time to time. Those merely alive parents, breathing to only survive in anticipation that maybe one day the door bell will ring, or maybe someone will sit next to them and drink the morning coffee as usual. It is only the maybe that's keeping them alive. The international committee of the red cross Lebanon launched a very touching campaign to remind us all about the disappeared. It is heart breaking that those parents still know nothing about their sons, and what's more heart breaking is that a new generation of those parents is being created with all the terror that happening around us. May all of them find peace very soon and put an end to this war.
Let's all support this campaign on August 30. event details

watch video here 

Will there war ever end?



#icrc #dayofthedisappeared #lebanonads #redcross

Wednesday, August 24, 2016

If you are SMART you can do good ads! #smart #mercedes_benz

Sometimes you don't need to say much, good work speaks for itself.
This brilliant ad from Smart introducing the forfour new 4 seater smart car is just pure perfection. 
a very simple and unique insight could light up the spark for great ideas, and this is one of them.
Driving a 2 seater for a while could grow on you and it might take you a while to adapt for change.
This ad is really Smart, witty and hilarious.


#smart #mercedes_benz #lebanonads #cars #smartcar #lebanon #tgf

Friday, August 19, 2016

Talk about ads that stick!! Habib alba lal mama #mightybites

Although this ad has been released almost 2 month ago, it is stuck in our heads (mine at least).
this brilliant ad, great concept, awesome music and lyrics, lovely cast, and what looks to be an awesome product has made it to our hearts by hitting the psychological trigger that connects us with our mothers. i don't know if it has anything to do with Freud, or if it is just the mother and son unconditional love. my mother (and every mother i guess) makes sure her kids are well fed. we do have our ups and downs with our mothers, especially when we get home after a long school day to find Mjaddara for lunch, or bemyi w rezz. and sometimes we hit the jackpot when we find something fancy (what we used to consider fancy as kids) like a nice homemade juicy burger with lots of coleslaw and fries.

in Mighty Bite's case, it is not only about the ad, but also about the smart social media content strategy. you can't miss their funny memes especially this gif when the brevet results were released with the caption "Habib alba lal mam najah el brevet". or this priceless look on someone's face when they're waiting for food.

They have also nailed real time marketing with this post as soon as the Pokemon go game was released. 

Well done to mighty bites and the creatives behind this great ad.
#mightybites #habib_alba_lal_mama #advertising #lebanonads #tvc #burgers #mothers 

Friday, August 5, 2016

Apparently JON SNOW knows something!! #infiniti #jonsnow

Jon Snow

Jon Snow knows nothing, we all know that. But apparently he knows one thing, and it is the new Q60S Infiniti car. 
Infiniti, the luxury car from the Japanese car maker Nissan, launched their new ad featuring Kit Harington aka Jon Snow. such a smart move banking on Kit's fan base to promote their new 2017 Q60S sports car.
The brand wanted to see if the captivating performance of the new Infiniti Q60 could inspire Kit Harington, so they did. Check the result below.
I would've gave this ad a 10/10 if only Ygritte was there too :( 


 

#infiniti #jonsnow #ygritte #infinitiq60 #cars #got #gameofthrowns #drive #youknownothing #lebanonads #advertising