Thursday, August 4, 2016

CHEVROLET IMPEX & SILVIO CHIHA, an exciting collaboration in the making!

If you are a fan of nature, outdoor activities, adventures, and road trips, you will be super hyped to learn about the new collaboration between IMPEX Chevrolet and Silvio Chiha for their upcoming campaign. SILVIO is a well-known Lebanese athlete and water ski champion. His contribution to Lebanese tourism is great, especially with his short movie "Lebanon through my eyes" that showed a different side of Lebanon. 
I believe that Chevrolet has made the right choice going for this collaboration, especially that the company's motto is #Findnewroads, and because of the growing trend of camping and outdoor adventures in Lebanon. 
The Facebook announcement had a visual showing Silvio in an outdoor setting, squatting in front of a Chevrolet and looking ahead (the car type is not clear, but we can assume it’s going to be a 4x4). You can sense from the visual that it’s the start of something cool and exciting. looking forward to see what this campaign will bring. 


#Findnewroads #Silviochiha #Lebanon #advertising #outdoors #Chevrolet #Impex #Lebanonads 

All sources are linked

Wednesday, August 3, 2016

IKEA pokes fun at food Instagramers in their new Let's Relax campaign

We all do it, we all have done it, and we all will probably still do it. We kind of can't resist the temptation of snapping our food and sharing it with the world. This trend is still growing, and to many, it’s becoming annoying. IKEA showed us how the old societies used to do it back then, and the comparison is super funny. The moral of the ad is to just relax and enjoy your meal, "It's only a meal, not a competition" which we totally agree with. IKEA subtly tells us to relax and enjoy our meal using their products. 
If only IKEA opens up in Lebanon asap.





Tuesday, August 2, 2016

OUF OUF OUF This comeback is epic!!! #Beirutbeer #Almaza

Recently Almaza, the #1 selling Beer in Lebanon published their new TV commercial that talks about the history of the brand and its strong connection with the Lebanese people. #Almaza's attempt was to position the brand as the "Beer of Lebanon" and step aside from the Virtual war that was happening with #Beirutbeer. Such a smart move, and what any sane brand would try to do. Just withdraw from the battle, position yourself as the original, historic, magnificent beer, and let the new brands drown themselves. But this wasn't the case with Almaza's strongest competitor #Beirutbeer. #Beirutbeer felt that Almaza is claiming something that isn't totally theirs to claim and that they are also "A Beer of Lebanon". #Beirutbeer's comeback is just super witty, super smart, and funny. I can almost see a battle as great as "the Battle of the Bastards" on the verge of exploding in the Beer category in Lebanon.

Check out both ads below and judge for yourselves.

#Almaza -  CLICK FOR VIDEO  


#BeirutBeer - CLICK FOR VIDEO 


#Beerbattleofthebastards #beer #almaza #beirutbeer #beeroflebanon #‎BeeretLebnen‬  ‪#‎sarwa2ta

Relax guys, mistakes happen!!! #AnaRola meets #Virgin TBO to celebrate the #Armyday the right way.

We are all human, hence we make mistakes.
It's okay to make mistakes as long as we learn from them and admit that we did screw up.

Yesterday, the company that published a post using an Israeli soldier for the occasion of the Lebanese Army day admitted that they have made a mistake. not only that, but they corrected their mistake by posting the right picture that was meant to be on the post. 
The uprising star and "the queen of the pool and the swimming suit" #AnaRola pitched in to celebrate the occasion and reward our brave soldiers. 

Here is the post


#AnaRola #Armyday #LebaneseArmy #lebanon #virgin #haifa #rolayamout عيد_الجيش #انا_رولا# 

PS: its a joke