PepsiCo Eliminates Its Marketing Procurement Department. Winds of change?

PepsiCo has eliminated its global marketing procurement department and will shift responsibility for overseeing agency compensation and other marketing activities to individual brands, as per Ad Age. The move -- which resulted in some layoffs -- could lead to significant changes in how Pepsi deals with its agencies as well as spark a broader conversation across adland about the value of corporate procurement departments. 

Here is the link to the full story

http://adage.com/article/cmo-strategy/pepsico-eliminates-marketing-procurement-department/301327/?utm_campaign=SocialFlow&utm_source=Facebook&utm_medium=Social

Pepsi #Meshghalat

Pepsi #Meshghalat new TVC reminds you that you need a vacation immediately, on Monday :)

Pepsi - the new campaign review

Pepsi usually adopts a global outlook when communicating with our market. however, a new local approach was adopted for the New #Meshghalat campaign focusing more on Lebanese insights.
The brand was communicating with the young crowd under the "Live for Now" slogan that is meant to encourage the brand lovers to  focus on the NOW with all what it holds of real experiences and fun, and forget about the past that is gone, and the future that will come in time.
The new campaign communicates under "Live for Now" with #Meshghalat, a common word that the young Lebanese say when they finally agree to something.

Check out the different situations communicated:

1- Soura bil Jiyyeh, Check-in: Hawaii! #meshghalat.
Changing your location to somewhere more exotic just for the likes!

2- Ra7 yawmen 3al yaban, riji3 ninja! #meshgahlat.
Just like when someone goes to Paris for a week and comes back with the Ghrrrr.

3- Shbine bi 20 3eres, w ba3edni 3azba #meshghalat.
Its not that bad to be the good luck charm; you get more chances of meeting your soul mate in one of the weddings!

4- dayya3 kalbo, le2a 7alo #meshghalat.
sometimes a small situation could lead to bigger and better places, why not go for it?

5- 7emyet siyarto, 2ataf #meshghalat.
whats worse than having car trouble when you have the girl of your dreams in the car next to you, and you're waiting for the perfect time to express your feelings to her? after all she might feel the same towards you. just use the moment and make it happen.

6- D5ouliye bi 50,000LL, Insa! #meshghalat
you don't have to sell a kidney to enjoy the beach! there must be another way.

I've also got the chance to check the TV commercial while zapping which complements the above situations of a typical, restless, Lebanese person.

Cheers :)

The wall of music -7up arabia #originalspotting #اعملها_بطريقتك

When war leaves nothing but scars and pain even after 40 years, 7up arabia took the initiative to turn them into music and help people see things in a positive way. 

A wall full of bullet holes was turned into a music wall that plays the finest of notes when a person passes by, The aim was to create a stopping effect and deliver the message of peace in a cultured and progressive way. Can't but raise the hat for 7up for such a beautiful message. #originalspotting #اعملها_بطريقتك #impactBBDO 

http://youtu.be/DHMK4MFrGLA

You have cat to be kitten me!

Watch how the loto libanais took #blackcatsonholiday to turn back luck

http://youtu.be/a7GUGH_aZ6E

Give mom back her name #MyMothersNameIs

http://youtu.be/FF4ZslUqgDY 

OpenMinds - Can you spot the Difference?

Integrate, don't differentiate.

Openminds sends a powerful message about Social integration and the problems that face kids with special needs in our society. Kids with special needs can be integrated and can have an effective role in the society. lets all keep an open mind and help raise awareness on this issue and share this film as much as possible.